Digital Marketing & Lead Generation Executive - #1097558

We’re seeking a digitally savvy and sales-driven Digital Marketing & Lead Generation Executive to grow our student base and increase brand visibility. This is not just a marketing job — it’s a high-impact role where your campaigns directly influence student sign-ups.

Responsibilities:

• Plan, execute, and manage online marketing campaigns (Meta Ads, Google Ads, TikTok, YouTube) to generate qualified student leads.

• Create targeted content and ad creatives that appeal to parents, teens in Singapore.

• Manage and grow our presence across all relevant social platforms (Facebook, Instagram, TikTok, LinkedIn) with engaging and conversion-focused posts.

• Develop landing pages, lead forms, and funnels that drive sign-ups — including retargeting and remarketing efforts.

• Track and optimize campaign performance using Google Analytics, Meta Business Suite, and other tools.

• Conduct A/B tests to improve ad performance, messaging, and conversions.

• Work closely with the Admissions team to align campaigns with enrollment goals and intake periods.

• Respond to online inquiries quickly, qualify leads, and follow up to encourage conversion.

• Propose promotions, bundles, or limited-time offers to help drive urgency and sign-ups.

• Monitor competitor digital activity and suggest innovative ideas to keep us ahead in the market.

• Craft persuasive ad copy, blog posts, emails, and video scripts that build trust and interest.

• Support reputation management by responding to comments, reviews, and DMs professionally and promptly.

• Capture and promote student success stories and testimonials to showcase outcomes.

Requirements:

• A degree in Sales, Digital Marketing, Business, or a related field.

• Proven experience in sales and marketing, preferably in education industry.

• Strong knowledge of social media platforms and digital marketing tools.

• Creative mindset with excellent communication and content creation skills.

• Ability to develop compelling marketing materials and storytelling content.

• Strong interpersonal skills with a client-focused approach.

• Proactive, organized, and capable of managing multiple projects simultaneously.