Marketing APAC Intern - #1092792

Company Description

Acqua di Parma, a symbol of Italian savoir-faire and refinement, embodies discreet luxury through its elegant fragrances and lifestyle products. Join us for this internship opportunity and craft the future with us.

Job Description

Opportunities & Exposure

Activation Calendar & Trade Plan

• Oversee the animation calendar to ensure it is fully updated
• Manage and update the full-year Trade Plan according to changes from Markets, and carry out detailed analysis of YOY trade data by line and by Market

Animation Planning & Preparation

• Assist the Marketing team in the feedback of activity proposals from the Markets (podiums, offline activities, and in-store events)
• Assist the Marketing team in developing trade tools adapted to APAC markets for all activations across the region
• Liaise with external suppliers to ensure efficient coordination of trade tool production and delivery to the Markets

Visual Merchandising

• Assist the Marketing team in providing in-store VM guidelines and feedback to the Markets
• Assist the Marketing team in developing VM display tools adapted to APAC markets

Competition Research & Analysis

• Prepare monthly newsletter detailing key competitor offline and online animations
• Monthly monitoring of competitor product positioning in key markets
• Mystery shopping to monitor competition best practices and key launches
• Conduct in-depth research about industry best practice in terms of Trade Marketing, new launches, and promotion plans (ability to leverage on Chinese sources is required)

Translations

• Support the Marketing team in Chinese English translation of contents from Local Markets, and English Chinese translation of regional trade tool content

Regional Team support

• Support the Regional team for any ad hoc request
• Support the team in the financial processing of quotations, invoices and updating of budget expenses

Qualifications

Requirements

• Previous experience in the beauty / luxury / FMCG industries is an advantage
• Team-spirited with an international outlook
• Enthusiastic about and sensitive to luxury cosmetics
• Strong understanding of Brand Image
• Organized, autonomous with a sense of initiative and advanced analytical skills
• Competent on Excel and PowerPoint
• Mandarin native speaker is a requirement
• Able to commit for a full time 6 months internship (Jul 25 to Dec 25)